Earth Carers

Nature-positive supply chain tools (helping companies measure and reduce biodiversity footprint)

Problem areaNature

Nature is disappearing

6/13

The natural world is collapsing at an unprecedented rate. We're losing species 1,000 times faster than normal, forests are shrinking, wetlands are disappearing, and ocean ecosystems are breaking down. This isn't just about saving cute animals — healthy ecosystems provide clean water, fertile soil, climate regulation, and countless other services that human civilization depends on.

The problem is massive in scale and accelerating. Traditional conservation approaches can't keep up with the speed and scope of destruction happening across the planet. We need technology to help us monitor what's happening, protect what's left, restore what's been damaged, and create economic incentives that make nature worth more alive than dead.

Problem

Nature has no financial value, so the market keeps destroying it

5/5

In our current economic system, a living forest is worth nothing until you cut it down, and a thriving wetland has no value until you drain it for development. This fundamental market failure means that short-term profits from destroying nature always win over long-term benefits from protecting it.

We need to create economic systems that recognize and reward the enormous value that healthy ecosystems provide — clean water, carbon storage, flood protection, pollination, and countless other services. When nature has clear financial value, protecting it becomes profitable instead of costly.

Solution approach

Nature-positive supply chain tools (helping companies measure and reduce biodiversity footprint)

4/5

Software platforms that help companies measure, track, and reduce their impact on biodiversity throughout their supply chains. These tools identify which suppliers and products pose the greatest risks to ecosystems, suggest alternatives with lower biodiversity impact, and track progress toward nature-positive goals. They make it possible for companies to source materials and products in ways that support rather than harm biodiversity.

Companies