Earth Carers

Deposit return scheme platforms and reverse vending infrastructure

Problem areaWaste

We're drowning in waste

7/13

The world generates over 2 billion tons of municipal solid waste every year, and that number is growing fast. Most of it ends up in landfills or gets burned, releasing greenhouse gases and toxic chemicals into the environment.

This isn't just an environmental crisis — it's economic waste on a massive scale. We're throwing away valuable materials that could be reused, recycled, or converted into energy. Meanwhile, plastic pollution is choking our oceans, electronic waste is piling up with toxic heavy metals, and organic waste in landfills produces methane, a greenhouse gas 25 times more potent than CO2.

The current waste management system was designed for a linear economy: take, make, dispose. But we need to shift to a circular economy where materials stay in use as long as possible. That requires better technology, smarter systems, and new business models that make waste valuable instead of costly.

Problem

Most material that could be recycled isn't — the system is broken

1/5

Only about 20% of global waste gets recycled, even though much more could be. The problem isn't just consumer behavior — it's that recycling systems are outdated, inefficient, and can't handle the complexity of modern materials.

Sorting facilities still rely heavily on manual labor to separate different types of plastic, paper, and metal. Contamination ruins entire batches. Mixed materials and complex packaging make recycling impossible with current technology. Even when materials do get collected, there often isn't enough demand for recycled content or the quality isn't good enough for manufacturers to use.

We need smarter sorting, better processing technology, and systems that track materials through their entire lifecycle so we can design for recyclability from the start.

Solution approach

Deposit return scheme platforms and reverse vending infrastructure

3/6

Digital systems and smart machines that make it easy for consumers to return bottles, cans, and containers for recycling in exchange for money. These platforms track return rates, optimize collection routes, and ensure high-quality material recovery.

Companies